Reports

China's PC online healthcare market continued to develop rapidly in Q2 2018, supported by China's overall boom in healthcare spending, steady increase in internet adoption, government policy calling for informatization of the healthcare system, and advances in new technologies like artificial intelligence.

Healthcare spending in China has increased dramatically, driven by the rapid aging of the population, the Chinese government's aggressive expansion of universal insurance coverage, the contribution of heavy water and air pollution issues to higher incidence of chronic ailments like cancer, diabetes, and cardiovascular disease, and rising average incomes and changing lifestyles, with Chinese consumers now attaching increasing importance to health and fitness. China's healthcare market spending reached approximately RMB 4.9 trln (USD 777 bln) in 2017, according to the China Health Management Association, and the government, as part of its Healthy China 2030 strategy for improving local healthcare infrastructure, has set a target market size of RMB 16 trln (USD 2.35 trln) by 2030.

At the same time, steadily increasing adoption of the internet - with China's total internet user base exceeding 788 mln for a penetration rate of 57.7% as of the end of H1 2018 - is driving traditional industries like healthcare to embrace the internet as a means of improving efficiency, cutting costs, and providing more targeted, customized services. China's policy makers, as part of their Internet Plus program, have also identified the healthcare sector as one of several key traditional industries targeted for accelerated development through the application of cloud computing, big data, artificial intelligence, and other information technologies.

As technological, regulatory, economic, and social factors have aligned over the past several years to create attractive opportunities in the development of online healthcare and fitness platforms, investment in the sector by venture capital firms, major internet companies, and traditional healthcare and insurance providers has ramped quickly. Many startups in the field have already achieved Series C funding or better, and leading internet and mobile services firms like Baidu, Alibaba, and Tencent have been active both in launching online healthcare platforms of their own and investing in online healthcare and fitness startups.

To help investors and health industry enterprises identify opportunities among China's quickly growing number of online health and fitness platform operators, Marbridge has researched and formulated the China PC Online Health and Fitness Industry Matrix. The Q2 2018 edition of the Matrix, offered in Excel (read-only) format, provides details on leading PC online health and fitness service providers, platforms, and industry regulations, including explanations of grey areas and methods service providers are employing to adapt to or circumvent regulations:

Leading PC Online Health and Fitness Service Providers (260)

• Listing Status (public, to list, private)
• Location (city in which operator is headquartered)
• Date Established
• Company Business Scope
• Company Homepage URL
• Funding Information

PC Online Health and Fitness Platforms (295)

• Platform Overview
• Platform Description
• Platform Functions by Category
• Availability of Corresponding Mobile App

Online & Mobile Healthcare Industry Regulations (26)

• Regulation
• Official Implementation Status
• De Facto Implementation & Enforcement Status