Reports

China's online gaming market increased 26.3% to RMB 32.4 billion (USD 4.91 billion) in 2010, rose 23.5% year-on-year to RMB 18.5 billion (USD 2.86 billion) in H1 2011, and is expected to achieve annual revenues of over RMB 50 billion (USD 7.74 billion) by 2015. Improved Internet penetration, over 37%, or 500 million Internet users, as of the end of Q3 2011, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 82 online game titles in overseas markets in 2010, bringing in revenues of USD 230 million - more than twice the 2009 total of USD 109 million.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix. Updated on a quarterly basis, the Online Gaming Matrix provides the following data sets on over 230 of China's leading online game companies and over 940 games in Excel (read-only) format:

• Games Operated/Developed
• Game Type
• Game Dates (expected release, beta test, commercial launch)
• Game Source (self-developed vs. licensed)
• Revenue Model (pay-to-play vs. in-game items)
• Peak Concurrent Users (available for approximately 10% of games)
• Listing Status (public, to list, private)
• Location

The China Online Gaming Matrix is available either for one-off purchase or on a subscription basis with quarterly updates.