Reports

China's online gaming market, although starting to see more modest growth rates, recorded a 39.4% revenue increase to RMB 25.6 billion (USD 3.75 billion) in 2009, and 26.3% to RMB 32.4 billion (USD 4.91 billion) in 2010. Improved Internet penetration, 36.2%, or 485 million Internet users, as of the end of H1 2011, and rising average income will help fuel sustained growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 82 online game titles in overseas markets in 2010, bringing in revenues of USD 230 million - more than twice the 2009 total of USD 109 million.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix. Updated on a regular basis, the Online Gaming Matrix provides the following data sets on over 140 of China's leading online game companies:

• Games Operated/Developed
• Game Type
• Game Dates (expected release, beta test, commercial launch)
• Game Source (self-developed vs. licensed)
• Revenue Model (pay-to-play vs. in-game items)
• Peak Concurrent Users
• Registered Users
• Listing Status (public, to list, private)
• Shareholder Structure
• Location

The China Online Gaming Matrix is available either for one-off purchase or on a subscription basis with quarterly updates.