Reports

China's online gaming market revenues reached RMB 56.96 billion (USD 9.1 billion) in 2012, up 32.9% from RMB 42.85 billion (USD 6.8 billion) in 2011, and are expected to rise to over RMB 100 billion (USD 16.1 billion) in the next five years. Improved Internet penetration of approximately 42%, or roughly 565 million Internet users, as of the end of 2012, and rising average income will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix. Updated on a quarterly basis, the Online Gaming Matrix provides the following data sets on over 390 of China's leading online game companies and over 1,390 games in Excel (read-only) format:

• Games Operated/Developed
• Game Environment (client- vs. browser-based)
• Game Type
• Game Dates (expected release, beta test, commercial launch)
• Game Source (self-developed vs. licensed)
• Revenue Model (pay-to-play vs. in-game items)
• Peak Concurrent Users (available for approximately 10% of games)
• Game Homepage URL
• Listing Status (public, to list, private)
• Location (city in which operator/developer is headquartered)

The China Online Gaming Matrix is available either for one-off purchase or on a subscription basis with quarterly updates.