2007 Chinese Mobile Advertising Report

China's mobile marketing sector, supported by a surge in the mobile subscriber base to over 530 mln and active WAP users to over 40 mln, is on track to grow over 40% in 2007 and 55% in 2008. Looking to take advantage of the mobile medium's ability to deliver highly customized and segmented marketing campaigns, major brand names like Nike and Coca-Cola have also begun to devote significant resources to mobile advertising in China. At the same time, a host of new mobile ad agencies and applications developers have emerged to drive market development.

Published in October 2007, the 2007 Chinese Mobile Advertising Report provides a detailed, 196-page overview of the Chinese mobile marketing/advertising sector, including:

  • SMS, MMS, and WAP Push
  • WAP, Mobile Search, and Mobile Video
  • 2D Barcode, LBS, and Mobile In-Game Ads
  • Market Size and Growth Forecasts
  • Company Profiles of over 35 Major Industry Players
  • Network and Platform Infrastructure Development Status
  • Case Studies

TABLE OF CONTENTS

  • 1 Introduction
    • 1.1 Mobile Marketing Advantages
    • 1.2 Mobile Market Fundamentals
      • 1.2.1 Operators
      • 1.2.2 Network Infrastructure
      • 1.2.3 Subscribers

  • 2 Mobile Marketing Market
    • 2.1 Market History
    • 2.2 Market Size
    • 2.3 Mobile Marketing Industry Chain
      • 2.3.1 Advertisers and Traditional Ad Agencies
      • 2.3.2 Mobile Ad Agencies
      • 2.3.3 Enablers and Mobile Media
      • 2.3.4 Operators
      • 2.3.5 Third-Party Monitoring Firms
    • 2.4 Mobile Ad Categories
      • 2.4.1 SMS
      • 2.4.2 MMS
      • 2.4.3 WAP
      • 2.4.4 2D Barcode
      • 2.4.5 Mobile Search
      • 2.4.6 Proximity Marketing (LBS)
      • 2.4.7 Mobile TV
      • 2.4.8 Mobile In-Game Advertising

  • 3 Company Profiles
    • Operator Affiliates
      • China Mobile - ASPire
      • China Unicom - NewSpace
    • Mobile Marketing Firms
      • 21 Communications
      • 3G4A
      • AD@Mobile
      • Dianyi (CA Mobile)
      • Focus Wireless (Focus Media)
      • Puca
    • Mobile Ad Agencies
      • CASEE
      • Fractalist
      • Madhouse
      • MMClick
      • WAPS
    • WAP Sites
      • 3G.cn
      • 3G.PP
      • KongZhong
      • LXYES
      • MOABC
      • Sina
      • Tencent
      • WAP Tianxia
    • 2D Barcode
      • Gmedia
      • Inspiry
      • MyClick
    • Mobile Search
      • Baidu
      • Cgogo
      • Google
      • iAsk (Sina)
      • mInfo
      • Roboo
      • UUCUN
      • Yicha
    • Proximity Marketing (LBS)
      • Kaitone (Mobile Media)
      • Pioco
      • MStars
    • Mobile In-Game Ad Developers
      • Bargame
      • Fugu Mobile
      • Playing
      • Xiaojoy Wireless

  • Appendix I Unicom's Mobile TV Service

PRICE:

  • Full report (overview + 39 company profiles - 196 pages): US$5,000
  • Overview (67 pages): US$2,500
  • Company Profiles (avg. length = 2-4 pages each): US$120 each; or US$300 for any set of 3

    • To obtain a copy of this report enter your details below and we will contact you within one business day with ordering information.

    For more detailed inquires, you can also contact us via email at salesteam@marbridgeconsulting.com.