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Update: Google China Shuts Down Shopping Search Service

Google China Blog, 12/12/12

Sameer Samat, Director of Product Management at Google, confirmed today on Google China's official blog that Google would be closing its shopping search service in China. The service has since been shut down.

According to Samat, Google China's shopping search service has not met the company's expectations, and thus has been shut down. Google shopping remains committed to helping Chinese businesses to export their products around the globe. Google will refocus its China business on in-app mobile advertising using its AdMob product, mobile and desktop display advertising, and export-oriented search advertising.

The Google.cn homepage now contains links only to Google's Google.hk search engine, Google translate, and Google's "Shi Hui" group buy search service.

Editor's Note: Google had previously revealed that it was considering a shutdown of its shopping search service in September, after the company terminated its China music search service.

Editor's Note: For more information on this topic, please see "Rumor: Google China to Shut Down Shopping Search Service," MD 12/11/12 and "Google China Undergoes Strategic Transformation," MD 12/11/09 issues.

Keywords: e-commerce search vertical search Sameer Samat Internet Google AdMob online search

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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