CCTV Ad Revenue to Reach RMB 15.3 Bln in 2013
Legal Evening News, 11/13/12
He Haiming, deputy director of China Central Television's (CCTV) advertising operations management center, recently announced that CCTV's 2013 ad auction revenues will rise in parallel with national GDP, growing at 7.5% to reach RMB 15.3 bln. CCTV's 2012 ad auction revenue grew 12.5% YoY to RMB 14.53 bln.
CCTV will conduct its "Golden Resource Advertising Auction" for 2013 on November 18.
Keywords: revenue television CCTV TV advertising advertising auction He Haiming forecast
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