Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

NetEase Dating Site Targets High-end Users

China Business News, 11/09/12

Chinese internet company NetEase's (Nasdaq: NTES) new dating site "Huatian" (http://love.163.com) announced today that it is a "serious matchmaking community" aimed at the mid- to high-end market of individuals with monthly incomes of RMB 6,000 or more. "Huatian" described its target customers as including employees of Chinese and global top-500 companies, and said that the site would differentiate itself by offering targeted recommendations and requiring users to use their real identities.

The closed beta site for Huatian requires users to register using their state-issued ID card numbers or mobile phone numbers. During the closed beta, which will last until the end of November, users will have to sign up for invitation codes using their corporate e-mail accounts. Huatian will initially be open to users in Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, and will gradually expand coverage to other areas once the site opens to the public.

When asked whether or not the site would charge membership fees, a spokesperson for NetEase's social networking division said that users would not be charged for contact with one another, and that the site's revenue model would draw on NetEase's gaming division to charge users for access time and virtual items.

Editor's Note: For more information on this topic, please see "NetEase to Launch Online Dating Site" MD 11/08/12 issue.

Keywords: strategy Huatian NetEase Internet NTES online matchmaking

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports