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Netease to Launch E-Commerce Search Engine

Ebrun, 8/23/12

Chinese internet firm Netease (Nasdaq: NTES) will launch an e-commerce search engine, Huihui.cn, in H2 2012. According to a Netease representative, the website, which is currently undergoing technical testing, will be operated under Netease's Youdao brand. The search engine will aggregate Netease's various third-party open platforms to provide online shopping search and recommendations as well as additional functionality which Netease will announce before the site goes live.

Editor's Note: For additional related news, please see "Netease VP: Youdao Takes 1% of China's Online Search Market," MD 6/04/12 issue. Based on the description on Huihui.cn, Netease's new e-commerce search platform seems similar to its existing e-commerce search platform, Youdao shopping search, but may focus more on price comparison, like Alibaba Group's Etao.com, while Youdao shopping search focuses more on discounts and rebates.

Keywords: Netease e-commerce Internet Youdao NTES e-commerce search aggregator online search

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