Rumor: Sina Weibo to Offer Premium Memberships

TechWeb, 6/07/12

Chinese internet company Sina (Nasdaq: SINA) plans to launch "Weibo Members" premium memberships on its Weibo microblogging platform, offering premium members customizable homepages, priority upgrades, custom medals, and exclusive user ranking. According to a source within Sina Weibo, the service is currently in internal testing, and pricing and other details are still under discussion. The source said a launch date has not been set.

Sina Weibo previously released virtual currency and "Weihao" premium user accounts. Last month, Weibo released a new ranking system aimed at increasing user activity.

Editor's Note: For more information on this topic, please see "Sina Weibo Begins Testing New User ID System," MD 11/03/11 issue and "Sina Weibo Launches Virtual Currency, Gaming Platforms," MD 7/20/11 issues.

Keywords: Internet Sina microblogging

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