Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Sina Microblog Launches Voice Posting Service

TechWeb, 2/14/11

Chinese internet company Sina (Nasdaq: SINA) has launched a voice-based version of Sina Microblog (Weibo), allowing users to call a preset phone number to record and post voice messages.

Celebrities including singer Faye Wong and Kai-fu Lee, CEO of Chinese venture capital firm Innovation Works, were among the first to try the new service. Wong's message reached 2 mln followers, while Lee's message was forwarded over 2,000 times and garnered more than 2,000 comments.

After binding their phone number to their Sina account, users can call a dedicated number (9501399 for China Unicom users, 1259085500 for China Mobile users) to register, record and send a voice message up to 1 minute in length, as well as listen to their previous recordings. A link to the recording is posted on the user's microblog account.

The service is currently ad-free and involves no fees other than user's standard calling rates.

Sina and China Telecom are currently preparing to launch the service for China Telecom users as well.

Keywords: wireless Faye Wong Kai-fu Lee China Telecom China Mobile China Unicom Internet CHL Sina 0728.HK 0762.HK 0941.HK 600050.SH CHA CHU microblogging

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports